Today, 14:00 pm , by former Vice President OPPO Liu Zuohu established domestic budding Internet phone brand " a plus" brand conference held ( also held in conjunction with CyanogenMod developer exchange ) in Beijing 798 Art District , CM founder , the father of Steve Kondik Andrews customize the scene to attend. Conference to " will not " as the theme , detailing " a plus " mobile phone brand positioning and product details .
It is understood that " one plus " brand 's core idea is to develop " a plus" in charge of the hardware , the software level, referred to the CM is responsible for optimizing the hardware and software in order to achieve rapid technological strength , has launched mobile phone brand on the market assault, while an increase in the future will be synchronized into the global mobile phone market.
In addition, the outside world had different rumors , " a plus " brand completely independent operations, and OPPO only common investors, regardless of the supply chain, sales channels or remain independent . Future, " a plus" will find their foundry , will choose electricity suppliers as their main channel.
刘 作虎first introduced at the press conference , "a plus " Logo meaning from the vertical dimension , the " 1" represents the "status quo" , "+" represents the "better" , " a plus " determined do better ; from the horizontal dimension , the " 1" stands for " user ", "+ " represents a " share" , plus when you get a product , you 'll want to share it to the friends and family. Its brand positioning is: is not who will provide high quality, excellent design products and services have a friendship .
Liuzuo Hu said, " one plus " core phone is always the product . Not only concerned about running points , picture detail, allowing users to pay more attention to personal perception workmanship , appearance, quality, service . " A plus" phone will have a first-class configuration , workmanship, feeling and a sense of quality throughout the value will go beyond existing product.
First, in terms of appearance , " a plus" claim " in addition to iPhone can not say beyond, all in the sale of mobile phones available in the market can PK". And on the hardware configuration, will ensure optimal configuration , the top components, support China Unicom mobile 3G, 4G standard. The service 15 days or return , 30 days replacement. Software, " a plus" phone will use the Android system CM depth of customization .
It is reported that the first " one plus " mobile phone will be the second quarter of this year ( expected to be in May , using Qualcomm Snapdragon chip ) officially listed , not the pursuit of cost-effective, only the pursuit of a good product , the first sales expected to be about hundreds of thousands of units.