Whenever something big happens, accompanied gossip is coming out one after another. Like former Apple WWDC iPhone intensified speculation that the wind held, after the Google 2015 I / O Assembly, it has been rumored Google Play to enter China. As the world's largest mobile application store, Google Play nature of the world's largest mobile phone sales to Andrews - Chinese mainland salivating.
Allegedly, Google is working with domestic mobile phone manufacturers to negotiate,
hoping to be able to pre-installed in the factory when the phone is Google Play, and in return, Google will subsidize $ 1 for each pre-installed after the phone.
Do not underestimate this $ 1. If in accordance with millet phone shipments, only a year on subsidies for Google given up to nearly 600 million yuan!
Google Play into China but easier said than done, perhaps just Google testing the waters to see all of the reactions only.
Against himself and giant, Google Play untold success into China
Google Play you really want to enter the Chinese mainland market, we must first and their own fight. Since Google completely withdraw from the Chinese mainland market, despite repeated assurances want to come back, but never hit a bloody nose.
Increasingly stringent regulatory policy, Google is the biggest barrier facing. If Google Play is really into China, it must be done by "withdraw its role."
In other words, Google cut core services Google has obvious symbolic significance in the Google Play, "washed" into common application store, may be able to achieve "Quxianjiuguo" successfully entered the Chinese mainland market. But in that case, Google Play will lose most of the features, how could gain a firm foothold in the country? This will make it difficult to choose Google, entirely themselves and their confrontation.
From another perspective, even if Google Play success into China, but also just a small victory, we can not relax, because it will have to face many domestic application store siege. According to statistics, in more than 600 Android application store, there are more than 400 Chinese mainland, but the pattern is very stable.
Tencent application treasure,
Baidu application store
360 phone assistant is absolutely the Big Three, the position can not be shaken,
pea pods,
application exchange, machine shops and other independent third-party store front also distinctive.
Millet, Meizu, Huawei, Lenovo and other mobile phone manufacturers can be ranked on the issue, also in its smartphones equipped with its own application store, leaving almost no spare places Google Play. Google Play what they can and compete?
The number of applications, are each similar, even many applications also choose Tencent, Baidu and other exclusive distribution;
the localization, Google Play is far behind; on the server stability, Google Play also conceivable often broken ......
It can be said, Google Play into China in the process, that is, and has been a fight, and fight against the process. In such a situation, it is
difficult to be successful.
Mostly symbolic, as a good springboard
So, I judge called
Google has constantly seeking negotiations, and throw good subsidized price, in fact, it is the domestic mobile phone manufacturers want to test reaction. And holding out hope that in the inducement of high subsidies, domestic mobile phone manufacturers to the public and government pressure, seeking to trace back to the Chinese mainland market opportunities. After all, Google Play application store but also in terms of looks, the function simply harmless.
After all, Google Play is Google's advance party of soldiers just wanted to come back. Google Play
Google would like to make a breakthrough, to tear the peripheral wall of steel and seek the possibility of full access. So, Google Play into China mostly symbolic. If successful, I believe the next Google will be at full speed to prepare an action. If it fails, when it is the first attempt only.
Google now wiser, if the direct clamored search, email, music and other services into China, will certainly be resisted, desperation took Google Play elected as a springboard - after all, the Chinese mainland, but there are hundreds of millions of Android phones . Thought of this, you can give Google applaud it!
Or do useful work, Google still waiting
In fact, I still have some hope Google Play succeed into China. Not for others, it can give other applications store their set an example. At the same time, you can use your own Android system nominally the boss's name, to reshape the rules of the entire application store industry, the chaotic situation and acts of unfair competition are breaking positive over.
Unfortunately, until now still not be able to enter China Google Play exact message, presumably Google still do useful work. Google naturally super rich do not care about wasting money and mobile phone manufacturers to communicate, but the time has elapsed so vain ...... no way, Google continues to sit on the bench waiting for it.