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Cool joint channel partners to spend ten billion yuan to push the new brand ivvi
SAN FRANCISCO, Nov. 20 news channel jointly by Cool spend ten billion yuan to build, the new flagship high-end fashion brand concept of "ivvi" officially unveiled today.
Currently, ivvi brand has registered a new company - Cool mobile technology companies, from Cool, Cool two executives and channel tripartite nearly 10 million to set up a joint venture. It is understood that the company in all aspects of marketing, branding, finance, personnel, etc. will draw cool original system and operate independently. The next few years, Cool mobile technology companies will continue to invest hundreds of million yuan to build ivvi brand.
According to reports, Cool Mobile Technologies Inc. has completed the restructuring team, and in the formation of a unified market manipulator team, sales, research and development of high-end teams have been entirely independent, quality systems are all independent. It is reported that the company belongs to the system will be fully in accordance with the laws of the high-end market to be managed, while implementing a completely different assessment mechanism.
According to the plan, ivvi brand will "not on price," the future will be to achieve "accounted for 5% of the market share, 5% of the profits," the goal.
Previously, Cool determined to operators, electricity providers, social channels as a breakthrough in the development of three modes routes, and breakthrough social channels is the main direction of mobile technology Cool new company. It is understood, ivvi brand is cool layout of the public channels to accelerate the establishment of "vendor integration," a new model of channel operations most important product line, to make up for past shortcomings Cool.
"In the past, Cool of the mobile channel to the main channel operators, and later opened the electricity supplier Cool channels and among the top three, the advent of a new brand today ivvi mean Cool formally completed the layout of the public channels." Cool chairman Guo Deying say, Cool plans to achieve "15 billion, 10 million sales" goals in the public channels.
Vice President Cool, Cool, vice president of mobile technology companies Zhang Qiang pointed out, ivvi brand will hit high-end fashion concepts, and Cool thousand machine is different from the previous two routes.
It is understood that prior to build high-end models Cool "Grand" series will also be incorporated into the new company's operations Cool mobile technology, its brand name will also change. It is reported that Cool original plan to launch later this year-end flagship phone "Grand 5" will also change the name, this model will serve as the company's first high-end mobile technology Cool products to market launch. (Chen)
Magical factory releases new high-end mobile phone brand positioning ZUK
May 28, the magic factory released mobile phone brand --ZUK, join the increasingly fiercesmartphone market war, and millet , Huawei glory and other Internet phone manufacturers launched fight. And this year, the magic of official business platform ZUK.com workshop was officially opened. CEO Chen Xudong magical workshop also revealed the first ZUK mobile phones, he said, "the first ZUK targeting high-end mobile phone, will be released in the second half, hoping to high-performance hardware configuration, the ultimate user experience, innovative business models to win market word of mouth, to break the existing pattern of the smart phone market. "
Magic workshop by Lenovo to operate independently of Internet investment company, in April 1, 2015 was officially established, focusing on the field of mobile Internet and networking services. Currently, the smart phone in these two areas have played an extremely important role in the entry, which is the magic workshop to launch the strategic objective ZUK phones.
At this stage, the trend of Internet and IT manufacturing to accelerate the integration of more and more obvious, hardware trader strength and supply chain integration capabilities magical workshop, would become the cornerstone of the ultimate pursuit of ZUK phone. In addition, ZUK phones will develop independent UI, and integrated music store, music safe amount of billions of stars and other user applications, will be very beneficial to create a combination of hardware, software and services for mobile Internet ecosystem.
Currently, the domestic smart phone market competition fierce, the smart phone handset after ZUK war, will inevitably and millet, Huawei glory as well as music, as, 360 and other Internet phone manufacturers to compete. In this regard Chen Xudong said that the domestic smartphone market is a fully competitive market, no one vendor can share exceeds 20%, "At present, there are 30 million average monthly domestic mobile phone shipments, international brands have become vulnerable, Therefore, domestic manufacturers have a great opportunity. "
Data show that domestic mobile phone users already breakthrough 1.3 billion, the mobile phone industry has entered the era of fast moving consumer goods, the huge market demand caused by the rapid growth of user-for chances, provides turn overtaking opportunities for the domestic mobile phone.
Chen Xudong said that consumers now becoming increasingly dependent smartphones, using more than four hours of heavy users every day more and more, these high performance requirements of mobile phone users, speed requirements quickly, so the phone uses the flagship ZUK level configuration, create a separate UI system, done a lot of optimization in hardware and software, allowing users to feel these simple, easy to use the ultimate experience in the use of mobile phones during ZUK. In addition, ZUK will not use machine sea tactics, only a year to launch a mobile phone, now, ZUK phone is in final optimization.
ja ich glaube MI heißt Reis im chinesischen oder so in die Richtung?UMi bedeutet "Qualitätsreis"?!!!
Sorry, aber jetzt ist SCHLUß damit! Und TSCHÜß, have a nice lifeWhy is there no search4roots in the list. It's a wonderful root i use it on my mobile devices.